Thursday, December 15, 2022

ChatGPT & Advertising

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ChatGPT is a natural language processing tool that can help with advertising in a number of ways. This powerful AI-powered tool can assist with everything from generating ad copy to conducting market research and even helping with ad targeting. It all starts with asking it the "right question." Until now, AI was a technology that wasn’t within reach of the majority of users. Now, it’s not only accessible but free. 

This tool represents a significant advancement in technology, which has the capability to revolutionize numerous aspects of our lives. Its influence can be felt in how we work, access the internet, acquire knowledge, and even redefine the need for certain jobs.

There are many examples, and part of the success resides in your imagination while the other part in asking the RIGHT questions.

In this blog post, we'll explore some of the key ways that ChatGPT has helped us already.

Advertising Budget

I asked Chat GPT and advertising budgets, and the detailed answer blew my mind:

It not only helped me estimate the monthly budget but also explained the formula it used. But what if you don’t have this amount for launching ads? Well ask even further questions.

Despite how helpful it is and how amazed I’m actually with how it works, it’s important to note that Chat GPT is a tool, not a substitute for human creativity. Of course, it was created to provide responses based on the information it pulls from the search network, but we still need to provide additional information to make it as accurate as possible.

Ad Copy

One of the most useful features of ChatGPT is its ability to generate ad copy. This can be incredibly helpful for advertisers who are struggling to come up with compelling and effective language for their ads. Right now there are existing tools like Jasper.AI, but this just blew it out of the water.

ChatGPT can take the input of a few key phrases and quickly generate a variety of different ad copy options. This can save advertisers a lot of time and effort, as they won't have to spend as much time brainstorming and writing ad copy.

All you have to do is ask ChatGPT to "write me ad copy for" and then your product or service.

It gets better though: you can ask it to adapt the ad copy for an ad platform of your choice!

Meta Ads Strategy 

Aren’t you sure which objective to use? Do you need a lead campaign or a sales campaign? That’s something you can easily ask Chat GPT. It will not only help you but will give you information to understand why it was chosen:

Many novice advertisers choose “Traffic” as the campaign objective - now all they have to do is ask ChatGPT and avoid silly and simple mistakes when they test ads for their business!

Ad Targeting

ChatGPT is capable of analyzing consumer data in order to identify the most effective ways to reach specific consumer groups. For example, ChatGPT can:

- Help advertisers determine the best social media platforms to use for their ad campaigns

- The most effective times of day to target their market

- Generate new interests and audience groups

All you have to do is ask ChatGPT "what are target audiences I can advertise to for my" and then your product or service.

Market Research for Buyer Personas

Another key way that ChatGPT can help with advertising is by conducting market research.

This can be incredibly useful for advertisers who are looking to target specific demographics or consumer groups and trying to figure out what their interests, hobbies, and what the overall buyer personas are.

As a start, ask ChatGPT what the affinity groups/hobbies/buying patterns/etc. are of your industry or market.

What's Next with Chat GPT & Advertising?

Eventually, Chat GPT will be able to provide wireframes for how you can set up your campaigns. If you want to stay on the pulse of all things AI and advertising, make sure you subscribe to our newsletter.

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