Thursday, December 15, 2022

ChatGPT & Advertising

Written by
Tim Chard

ChatGPT is a natural language processing tool that can help with advertising in a number of ways. This powerful AI-powered tool can assist with everything from generating ad copy to conducting market research and even helping with ad targeting. It all starts with asking it the "right question."

In this blog post, we'll explore some of the key ways that ChatGPT has helped us already.

Ad Copy

One of the most useful features of ChatGPT is its ability to generate ad copy. This can be incredibly helpful for advertisers who are struggling to come up with compelling and effective language for their ads. Right now there are existing tools like Jasper.AI, but this just blew it out of the water.

ChatGPT can take the input of a few key phrases and quickly generate a variety of different ad copy options. This can save advertisers a lot of time and effort, as they won't have to spend as much time brainstorming and writing ad copy.

All you have to do is ask ChatGPT to "write me ad copy for" and then your product or service.

Ad Targeting

ChatGPT is capable of analyzing consumer data in order to identify the most effective ways to reach specific consumer groups. For example, ChatGPT can:

- Help advertisers determine the best social media platforms to use for their ad campaigns

- The most effective times of day to target their market

- Generate new interests and audience groups

All you have to do is ask ChatGPT "what are target audiences I can advertise to for my" and then your product or service.

Market Research for Buyer Personas

Another key way that ChatGPT can help with advertising is by conducting market research.

This can be incredibly useful for advertisers who are looking to target specific demographics or consumer groups and trying to figure out what their interests, hobbies, and what the overall buyer personas are.

As a start, ask ChatGPT what the affinity groups/hobbies/buying patterns/etc. are of your industry or market.

Author’s Note: This entire post was written by ChatGPT. I edited out verbose sentences, but what’s scary & fascinating is how accurate it was for exactly how we have been using it before we ever asked.

Talk about “meta” ;)

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